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Broadwick Soho London

A feast for the senses that blends glamour and comfort in equal measure


Standard Rooms

Total 11

Size: 18 sqm.

Superior Rooms

Total 8

Size: 20 sqm.

Luxury Rooms

Total 15

Size: 23 sqm.

Deluxe Rooms

Total 13

Size: 26 sqm.

Junior Suites

Total 5

Size: 38 sqm.

Broadwick Suites

Total 4

Size: 46 sqm.

Location: As seductive and characterful as its storied neighbourhood, Broadwick Soho stands in the heart of London's West End.


Arrival by Air: Broadwick Soho's central London location makes it easily accessible from all of London's airports. Travel time from Heathrow Airport by car is approximately 60 to 70 minutes, while taking the Elizabeth line on the Underground to Tottenham Court Road reduces the journey to just 35 to 40 minutes. From Gatwick Airport, the journey by car is 80 to 90 minutes, and from London City Airport, it's a quick 30 to 40 minutes.

Arrival by eurostar: Eurostar trains from continental Europe arrive at St. Pancras International station in King's Cross, from which Broadwick Soho is just a short ride by taxi or on the Piccadilly or Victoria Underground lines.

Hotel Features


Natural infinity salt-water pool

Free Wifi

Non-smoking rooms

Facilities for disabled guests

Room service

24-hour Concierge Service

Central Location


Tea/coffee maker in all rooms


Total 1

Size: 89 sqm.

Restaurants & Bars: 

Dear Jackie- Fusion of modern Italian cuisine, featuring superior pasta dishes, reimagined classics, and an extensive wine selection, all served in an intimate and glamorous atmosphere inspired by the Dolce Vita Era.

Bar Jackie- The little sister of Dear Jackie, offers a lively all-day café bar experience with vibrant décor, serving coffees, aperitivo classics, and homemade gelati alongside an array of Italian street food delights.

Flute- Named after a noted 19th-century flute-maker from Broadwick Street, offers innovative cocktails and a menu of shareable dishes, all enjoyed amidst stunning views of the Soho skyline and a chic, maximalist ambiance.

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Vegetarian fare available 

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Special Features

The Nook

The Nook welcomes in-house guests daily, providing an exclusive lounge experience on Broadwick Soho's ground floor. Here, guests can savour cocktails or coffee, cozy up by the fireplace with a book, or enjoy vinyl records curated by neighbouring Berwick Street record stores. With its lavish yet stylish decor featuring intricate Italian fabrics and vintage pieces like a 1970s Murano chandelier and eye-catching speakers, The Nook offers a convivial atmosphere for guests to unwind and indulge.

A Townhouse Aesthetic by Martin Brudnizki

The townhouse aesthetic of Broadwick Soho was crafted by the renowned interior designer Martin Brudnizki. Combining influences from Jazz Age opulence, travels in Italy, English eccentricity, and a touch of disco fabulousness, Brudnizki artfully curated the hotel's ambience. Employing Italian maiolica tiles and bespoke furniture from India, he infused Broadwick Soho with an eclectic and vibrant look, setting it apart in London's hospitality scene.

Rooftop Bar

Experience the charm of Flute's rooftop terrace, offering breathtaking views of the vibrant Soho streets and iconic skyline. With its landscaped wraparound design, the terrace provides a perfect setting to soak in the architectural marvels of the neighbourhood while enjoying a delightful ambience. From this elevated vantage point, guests can even catch a glimpse of the majestic London Eye in the distance, adding to the allure of the experience. Whether it's savouring innovative cocktails or indulging in delectable dishes designed for sharing, Flute Bar promises an unforgettable rooftop dining experience in the heart of London.

One Rep Global Insight:

The Broadwick Soho in London presents a unique offering that seamlessly merges historical charm with contemporary luxury, making it an irresistible destination for travellers seeking an immersive and upscale experience. Nestled in the vibrant heart of Soho, the hotel stands out for its exceptionally curated interiors by Martin Brudnizki, whose design ethos embodies a blend of Jazz Age glamour, Italian elegance, and English whimsy. This artful decoration not only enriches the aesthetic appeal but also creates an inviting atmosphere that reflects the eclectic spirit of Soho itself.

Adding to the allure, Broadwick Soho enhances the guest experience with thoughtful amenities, such as Dyson hairdryers in each room and a complimentary blow dry for guests staying in suites, ensuring a touch of pampering and luxury that aligns with the needs of the modern traveller.

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