Why India’s HNWIs Are Booking Bespoke, Not Branded Holidays
In recent years, there's been a clear shift among India’s High Net-Worth Individuals (HNWIs) when it comes to travel. While branded holidays were once the go-to with their ready-made itineraries and familiar names, today’s travelers are leaning toward bespoke experiences. This change reflects how HNIs are now placing higher value on personalized itineraries over standard packages.
The Rise of Individual Travel Preferences
As India’s economy grows and more individuals build serious wealth, there’s also a rise in individualism. Many HNWIs are choosing travel that reflects their personal interests, not what’s offered to the masses. This is driven by a desire for authentic and unique experiences, which bespoke holidays are perfectly positioned to offer.
Choosing Customisation Over Conformity
The biggest reason behind this shift? Customisation. A bespoke holiday allows travellers to create a trip that fits their exact needs—from private guided tours and curated culinary experiences to exclusive access to off-limits locations. Unlike traditional travel packages, which follow a set plan, bespoke travel puts control in the hands of the traveller.
The Demand for Privacy and Exclusivity
Privacy matters, especially for affluent travellers. Many want to avoid crowded resorts or overexposed hotels. With bespoke travel, they get secluded stays, private villas, and discreet services—exactly what today’s luxury travellers are looking for. Whether it’s a Maldives private island or a quiet escape to the French alps, the idea is simple: exclusivity over exposure.
Seeking Cultural Immersion
Luxury travel is no longer just about ticking off destinations. Today’s HNWIs want to truly connect with the places they visit. Bespoke travel experiences offer cultural immersion -like private sessions with local artisans, participating in traditional events, or even volunteering. It’s about meaningful travel that stays with you. At One Rep Global, we are proud to represent hotels like Kulm Hotel St. Moritz, that have curated experiences that are all about, offering cultural immersion.
